…part of the power of the social media business model is that it introduces a type of attention collectivism, where I’ll promise to pretend to care what you have to say (by clicking “like” or leaving a quick comment), if you do the same for me. This is incredibly seductive, though ultimately hollow.
— Cal Newport
This is harrowingly pertinent now that I've shared my very first blog post on LinkedIn. It's hard to tell how well the post is received on my actual site, but I'm glued to the 👍 Like count on LinkedIn. 😩